Chief Financial Officer
Chief Operating Officer
Executive Vice President of Intimates Production
Victoria Secret was founded in the year 1977. The company has been operational for almost 42 years now. The founder of the company was Roy Raymond. The company was opened by the founder, for his wife, Gaye Raymond. During the late 1960s, Roy Raymond wanted to gift her wife some lingerie but was not at happy with the cheap options being sold at various departmental stores. Therefore, he spent his next eight years in researching about the lingerie market and thus started Victora's Secret. The company was opened with a capital of $80,000. The first store of the company was established in the Stanford Shopping Center, located in California, USA. The name of the company was inspired by Queen Victoria of the UK. In the first year of the business, the company had grossed over $500,000 and therefore opened up new headquarters, a warehouse and four new store locations as well. Catalogue sales of the company had amounted to almost $7 million annual sales.
By the year 1982, the company had grown into five stores along with a 40-page catalogue as well. The company was also grossing $6 million on an annual basis too. But, the company was sold off to Leslie Wexner, for about $1 million. In the year 1983, under the leadership of Waxner, new styles, colours and patterns of lingerie was introduced. In the year 1985, Howard Gross was made as to the company's president. By the year 1986, the company had almost 100 stores under its name, which resulted in 400 stores by 1988. In the year 1992, the company had also released their own line fragrance as well. During the 1990s, the company had released the Miracle Bra, which had sold over two million units but had faced fierce competition from Sara Lee's Wonder Bra. As of the year 1998, the company had almost 14 per cent share in the apparel market and had also entered the $3.5 billion cosmetic industry as well. By the year 2006, the company had almost 1,000 stores under its name and also accounted for nearly one-third purchases in the intimate apparel industry. As of the year 2016, direct sales of the company was only growing at 1.6 per cent. Sales started to stagnate and fall in the early months of the year 2017. Due to a 40 per cent plunge in the company's stock, in a single year, the company planned to close down nearly 53 stores in the USA. As of the year 2019, the company relaunched its swimwear lineup. The headquarters of the company is based in 4115 The Strand West 408. The name of the place is Columbus, while the name of the state is Ohio, USA. The pin code of the area is 43219.
Victoria Secret is an American company that focuses on the designing, manufacturing and marketing of various kinds of lingerie apparels as well as beauty products for women. The current CEO of Victoria's Secret stores is John Mehas. The company currently has its presence in over various different countries outside of the USA, like Germany, Austria, Maldives, Italy, the UK, Saudi Arabia, South Africa, Australia, Qatar, Russia, Singapore, New Zealand, India, Poland, etcetera. As of the current date, the company has over 1,000 stores operating under its name, along with 18 independent stores as well.
The primary services provided by the company include allowing customers to have a retail as well as an online presence in order to purchase various kinds of women's lingerie, beauty products and other womenswear, manufactured and designed by the company itself. The company specialises in products such as underwear, women's clothing, swimwear, lingerie, footwear, beauty products, fragrances and also make-up products as well.
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