Founder and Chief Executive Officer
Director of Sysops
Tumblr was founded in the year 2007. The company has been operational for almost 12 years now. The founder of the company was David Karp. The development of the company had started in the year 2006, during a two-week gap between contracts at David Karp's software consulting company, known as Davidville. The founder of the company had been interested in tumblelogs or short-form blogs for some time and was waiting for one of the established blogging platforms to introduce their own tumble logging platform as well. Since no one had done after a year of waiting, Karp and another developer known as Marco Arment began working on their own tumble logging platform as a result. Tumblr was launched in the first half of the year 2007, and within two weeks, the service had gained almost 75,000 users as well. Arment left the company in the year 2010 in order to focus on Instapaper.
Then in the year 2012, Tumblr had featured its first major brand advertising campaign in conjunction with Adidas, who had launched an official soccer Tumblr blog as well and had bought placements on the user dashboard. This launch had come only two months after Tumblr had announced that it would be moving towards paid advertising on its website.
In the year 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo to take over Tumblr for almost $1.1 billion. Many of Tumblr's users were unhappy with the news, causing some users to start even a petition as well, achieving nearly 170,000 signatures too. David Karp had remained the CEO of the company, and the deal was finalized in the year 2013. Advertising sales goals were not met, and then in the year, 2016, Yahoo wrote down almost $712 million of Tumblr's value as well. Verizon Communications had acquired Yahoo in the year 2017 and had placed Yahoo and Tumblr under its Oath subsidiary as well. The founder of the company had announced in the year 2017, that he would be leaving Tumblr by the end of the year 2017 as well. The website, along with the rest of the Oath division, which was renamed as Verizon Media Group in the year 2019, had continued to struggle under Verizon. As of the year 2019, SimilarWeb had estimated Tumblr lost 30 per cent of its user traffic since the year 2018 when the site had introduced a stricter content policy, mainly with heavier restrictions on adult content as well. Then in the year 2019, it was reported that Verizon was considering selling the website due to its continued struggles since the purchase, since it had done with another Yahoo property, known as Flickr, due to its sale to Smug Mug. The headquarters of the company is based in 770 Broadway. The name of the place is New York, while the name of the state is New York, USA. The pin code of the area is 10003.
Tumbler is an American company that focuses on providing the online platform for users to use it as a social media website, by posting multimedia content as well as other material in short form blogs as well. The current CEO of the company is Jeff D'Onofrio. As of the year 2017, the total number of employees working in the company is more than 400. As of the year 2019, the Amazon Alexa rank of the company's website is at 77th. The current parent company of the entity is Verizon Media. As of the year 2019, the company had more than 465 million blog and also more than 555 million monthly visitors as well.
The primary services provided by the company include allowing visitors and users to have an online platform for microblogging and also perform social media activities as well, which are developed and designed by the company itself. Users can also post various types of multimedia content as well.
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