Debra G. Perelman
President, CEO & Director
Chief Financial Officer
Christopher H. Peterson
Chief Operating Officer of Operations
Revlon was established back in 1932, by Charles Revson and his brother Joseph, along with a chemist Charles Lachman, who added “L” in Revlon. It is based in New York City, USA. They started with one product, nail enamel. Bringing a different manufacturing process into play, they used pigments instead of dyes to make numerous new shades of opaque nail enamel. Within a 6 years’ time slot, they turned into a multimillion-dollar organization. The brand broadened its focus to include manicure line, manicure and pedicure instruments, and lipstick. Revlon launched it as a public corporation in 1955 and was listed on the New York Stock Exchange.
Revlon is an American multinational company that provides cosmetics, hair color, fragrances, skincare, and beauty care products. This company distributes its products to its customer base via mass merchandisers and drugstores such as CVS, Target, Shoppers Drug Mart, A.S. Watson, Boots, and Wal-Mart.
Revlon has other line of brands such as ColorStay, Age Defying, Almay, and Skinlights. This cosmetic brand is well known among its customers for its high-quality product innovation, performance, and sophisticated glamour. Revlon is sold worldwide in around 150 countries in most retail distribution channels, including prestige, salon, mass, and direct to consumer.
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