Where is Nielsen Corporate office Headquarters
Nielsen Headquarters Address and Contact
Nielsen Headquarters Location & Directions
Nielsen Headquarters Executive Team
Chief Executive Officer
Chief Commercial Officer, U.S.
George D. Callard
Chief Legal and Corporate Affairs Officer
Chief Growth Officer and President, International
Chief People Officer
Chief Marketing and Communications Officer
Chief Operating Officer
Chief Diversity Officer
Chief Financial Officer
Nielsen, History and Headquarters Information
Arthur C. Was the founder of Nielsen Company in 1923. The main idea for this company's formation is to sell performance engineering surveys. Nielsen company was the first to provide market research. This company is also known for its ratings. It measures the audients in media markets for newspapers, radio, and television. These Nielsen ratings are important when it comes to consumer trends prediction. Its headquarters are in New York, United States.
Nielsen mainly concentrates on measuring the viewing numbers using electronic meters that detect what televisions are tuned to. The company also installs black boxes like modems and computers that deliver the viewing data from television to Nielsen.
Nielsen has proprietary products and software that offer digital measurement services. This analyses and measures how the consumers engage the media on the internet, emerging technologies, and mobile. As well, Nielsen is offering research insight into consumer behavior.