William John Philip Rochon Jr.
Chairman, CEO & President
John P. Rochon Sr.
Chairman and Chief Executive Officer
Stephanie Magyar Imhoff
Chief Financial Officer
Longaberger was founded in the year 1919. The company has been operational for almost 100 years now. The founder of the company was JW Longaberger. In the year of the company’s founding, JW Longaberger took up an apprenticeship with The Dresden Basket Factory. Even though the factory was closed during the Great Depression in the USA, Longaberger still continued to make baskets, mainly on the weekends. After a point of time, the founder of the company along with his wife, namely Bonnie Jean Longaberger, finally raised enough money to buy the factory and therefore start a business of their own.
One of the children of JW Longaberger, known as Dave Longaberger, started the company known as JW's Handwoven Baskets, in the year 1973. Beginning in the year 1978, the company started selling baskets with the help of a multi-level marketing model. Each of the basket was home-made, signed and was also dated by the maker as well. Then in the year 1997, the company had built a 180,000 square foot seven-story building as well. The sales of the company peaked during the year 2000 and reached almost $1 billion. But, during the 2000s, the sales of the company started to reduce and thus reached $100 million in the year 2012. Then in the year 2013, the company was taken over by CVSL Incorporated. In the year 2015, Tami Longaberger resigned from the company. By the year 2016, the company had almost less than 75 full-time employees. Finally, as o the year 2018, the company became non-operational and ceased all the operations. The headquarters of the company is based in 2400 North Harwood Street 22 Floor, Penthouse. The name of the place is Dallas, while the name of the state is Texas, USA. The pin code of the area is 75201.
Longaberger is an American company that focuses on the designing, manufacturing and distribution of various types of handmade maple wood baskets, including different lifestyle and home products for its customers. Longaberger is currently a dysfunctional company in the current day. The last working CEO of the company was John P Rochon Sr. During its peak operations, in the year 2000, the company had employed almost 8,200 employees. The company also had 45,000 independent distributors in the USA.
The primary services of the company include allowing customers to have a retail presence in order to purchase various kinds of maple wood baskets manufactured and designed by the company itself. The company was the biggest seller in the medium basket market.
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