Susan D. Wellington
Chief Executive Officer
Senior Vice President of Sports Marketing
Director of Communications
Vice President of Brand Marketing
Gatorade was founded in the year 1965. The company has been operational for almost 53 years now. The founders of the company were Alejandro de Quesada, Robert Cade, Harry James Free, Dana Shires and also the University of Florida College of Medicine. The first version of the product was tested on ten players of the University of Florida Football Team, and the tests turned to be successful.
In the year 1969, Stokely-Van Camp Incorporated was given the rights for the production and also the sale of Gatorade, as a mainly commercial product. A licensing agreement was also done with the NFL as well. Then in the year 1973, the University of Florida had received a royalty settlement of $150 million and continued to receive $12 million per year from the product’s sales. In the year 1983, SVC was taken over by Quaker Oats for about $220 million. During the 1980s and 1990s, the company started selling the product in various countries including Canada, Asian countries, Australia, etcetera. Then in 2001, Quaker Oats was taken over by PepsiCo. Gatorade sells its product in over 80 countries worldwide.
The headquarters of the company is based in 700 Anderson Hill Road. The name of the place is Purchase, while the state name is New York, USA. The pin code of the area is 10577.
Gatorade is an American company that is focused on the manufacturing of various kinds of energy drinks for athletes, at competitive levels. The company is currently a subsidiary of PepsiCo. Gatorade, as of the year 2010, is PepsiCo's fourth most significant brand, in terms of global annual revenues. The competitors of Gatorade are Lucozade, Coca Cola Powerade and Vitaminwater.
The primary services of the company include allowing athletes and people who perform workouts purchase various kinds of energy drinks manufactured by the company, which helps in restoring the electrolyte balance in the body. The company also sells nutrition bar and even protein drinks as well.
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