Where is Fisher Price Corporate office Headquarters

Fisher Price Headquarters Address and Contact

Fisher Price logo
  • Address: 636 Girard Ave, East Aurora, NY 14052, USA
  • Phone Number: +1 716-687-3300
  • Fax Number: N/A
  • Email: N/A
  • Number of Employees: N/A
  • Established: 1930
  • Founder: Herman Fisher, Irving Price, Helen Schelle, Margaret Evans Price
  • Key People: 123

Fisher Price Headquarters Location & Directions

Fisher Price Headquarters Executive Team



George Jamesson II

Senior Vice President of Engineering

Jonathan Adler

Creative Director

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About Fisher Price, History and Headquarters Information


Fisher-Price was founded in the year 1930. The company has been operational for almost 88 years now. The founders of the company were Rebecca D Fisher, Margaret Evans Price, Helen Schelle, Herman Fisher and Irving Price. The main aim of the company was to focus on intrinsic play value, durable construction, ingenuity, strong value for money as well as being action-oriented too. In the year 1931, three of the company's co-founders debuted their wooden toys at the American International Toy Fair, which was held in New York, USA. The debut was a success, and the first toy sold by the company was known as Dr Doodle, which was back in the year 1931. During the 1950s, the company had identified plastic as the primary material for the manufacturing of various kinds of toys, via which the company could use brighter colours and also make long-lasting decorations on it too. The first plastic toy released by the company was known as Buzzy Bee. By the end of the 1950s, the company had manufactured almost 39 toys which were made from plastic.

Then in the 1960s, the company had introduced the Play Family range of toys, which soon took over the popularity of the previous types of toys as well. In the year 1969, Herman Fisher had retired from the company, at the age of just 71 years. The same year, the company was taken over by Quaker Oats. Then in the year 1991, the company regained back its independence from The Quaker Oats Company. The company had also become a limited public entity in the same year as well. In the year 1993, the company was then taken over by Mattel and Fisher-Price had become a subsidiary of the same parent company too. As of the year 1997, Mattel decided that all of its pre-school products will be sold under the Fisher-Price branding. In the year 2002, the Fisher-Price factory had been closed, and all the toy manufacturing business was moved from the USA to China. Then in the year 2007, the company had recalled some of its specific toy products for various hazardous reasons, related to the toys being coated with lead-based paint. The headquarters of the company is based in 333 Continental Boulevard. The name of the place is El Segundo, while the name of the state is California, USA. The pin code of the area is 90245.


Fisher-Price is an American company that focuses on the designing, manufacturing also the distribution of various kinds of toys and products for young children so that it can help the children develop skills that will last a lifetime. The current CEO of the company is Margo Georgiadis. As of the year 2017, the total revenue generated by the company is more than $1.7 billion. The company is currently the subsidiary of Mattel, which is the world’s largest toy manufacturer.


The primary services provided by the company include allowing parents to purchase various kinds of toys and children educational products for their kids and infants - which are all manufactured, designed and sold by the company itself.

Fisher Price Headquarters Photos

  • Janice Davison says:

    Your recalled sleeper is wrong. I am old, raised 4 babies. Anyone that put a baby in this rocker who was not a infant should not be a parent. This sleeper was used for a pre mature baby. You never leave a baby alone unless in a crib or play pen.

  • Suzanne Hobor says:

    Re moose linkimal toy.
    I work in disability support in Australia. My darling client LOVES this toy. They have multiple on hand for her! Target AUS used to sell them for
    AUS $12!!!!!
    Now they appear to be unavailable in our country and to order, the cost is now exorbitant.
    Can you please advise where I can purchase and why the price has multiplied by some ridiculous amount.

  • Joanne Iannello says:

    I called your 800 number on 12/08/2021 for help regarding 2 Sooth & Snuggle Monkeys I purchased. They no longer work & I wanted to know if I could purchase replacement parts. The CSR , Gerald, was no help at all. He was difficult to understand , & kept repeating the same scripted answer over & over. I hung up more than a little annoyed & frustrated!
    I was contacted the next day by a local CSR , Susan who went above & beyond to help me. I think it’s important for a company with the reputation Fisher Price has to have customer service representatives that can actually solve a problem instead of giving generic, cold, answers to their customers.

  • Michelle Gibson says:

    On 9/14/21 I called your 800 number . Talked to a man by name of JC. I explained to him that I am a great grandmother and that my great grandaughter Peyton has spent her first 120 days in Akron Children’s Hospital ,Ohio. She has a host of medical issues including Mobius. The hospital has let her use a Fisher Price Settle and Sleep Projection Soother for her entertainment and therapies. She loves that little box so much. It is a joy to see her be able to try to move her eyes and follow the box. The nurses ask Peyton if she is watching her SLOTH TV. When I talked to your rep on the 800 number I asked if there was a promo code ,coupon or any type of discount I could get. The settle and play belongs to the hospital and when she comes home in a month or two, I hope, The therapists can use the toy as they did in the hospital. The rep told me to go to retail and buy it. Very cold. I explained that to me it was an expensive toy could there be a discount or would there be one soon. He said because of the pandemic I had to go to retail. I want to thank you as a company for helping my little Peyton while she had been in the place she calls home since birth.
    Toys do make a difference. Thank you. Michelle Gibson
    398 Buffalo st.
    Mansfield, Ohio 44002
    419 5713695

  • Wanda says:

    Rainbow Rangers Dolls…. when are you going to make accessories to go with them? My granddaughters have gone crazy over them. I don’t see anything other than the doll.

  • Victoria says:

    WHAT IN GOD’s name is Fisher Price thinking!!!!
    The bed on the left has killed over 70 infants!
    With my only Grandson Logan Taylor Giffi being one of them. And now today FISHER PRICE is at it again!!!! They just renamed it Rock and Glide or Rock and Soothe and this one has already killed four infants that we know of. How dare them and I quote, saying fisher price there is nothing important than the safety of our products and the trust that our families have in us!!! Are they blaming the parents for these deaths?
    REALLY REALLY my grandson is gone forever and my daughter will NEVER be the same after loosing her only child and my only sweet grand baby Logan in this horrific unnecessary way, that could and SHOULD have been prevented 💔
    Please help me warn new parents and grandparents by either sharing my post or just share FISHER PRICE Day Bed Dangers….
    Please, Please 😞
    This is one of my childhood friends who lost their only grandchild due to one of your products above I am begging you to please take this product off the market this could have been avoided I hope you realize these are babies lives you’re dealing with and there are consequences for your mistakes sincerely Victoria H Wicke

  • Marilyn Donahue says:

    My friend is an ICU nurse at Geisinger Hospital, Scranton/Wilkes Barre PA. She posted on FB that the hospital was in need of old or used baby monitors, to establish patient communication in additional beds necessary for COVID-19 patients. Husband immediately went looking in the basement. We had 2, both made by Fisher-Price and worked perfectly, to our pleasant surprise! One we purchased in 1986 for my son. We had a second monitor because the hospital gave it to us as a “prize” when our youngest, born in 1995, was the facility’s New Year Baby. To the hospital, they’ve gone. Thanks to Fisher-Price for making such good products!

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