Co-Founder and Chief Executive Officer
Founder and Vice President of Brand Experience
Birchbox was founded in the year 2010. The company has been active for almost eight years now. The founders of the company were Hayley Barna and Katia Beauchamp. The main aim of the company was to provide cosmetics and other grooming products in the form of an online monthly subscription service. In the year 2011, the company had received its first series funding of $10.5 million. Then in the year 2014, the company again received funding of an amount of $60 million. The same year, the company also opened its new retail store, and the company was valued at almost $485 million.
Then in the year 2014, the company also partnered with Soldsie in order to sell products via Instagram. This move allowed Instagram users to buy the company's products directly from the social media platform only. As of the year 2015, the company had almost a million subscribers and also about 300 employees working in the company as well. The company also had the support of nearly 80 brand partners too. In the year 2016, the company had cut almost 15 per cent of its staff. The same year, almost 50 per cent of the company subscribers proceeded to make full-blown purchases. By the year 2018, the company had already raised almost $90 million in total funding. The headquarters of the company is based in 28 East 28th Street, 12th Floor. The name of the place is New York, while the name of the state is New York, USA. The pin code of the area is 10016.
Birchbox is an American company that focuses on providing various kinds of cosmetic and grooming products in the form of a subscription package so that the customers can discover and learn about new products before making full-blown purchases from the company. The current CEO of the company is Katia Beauchamp. The company has around less than 500 employees currently working at the company. There are various top known brands such as - Benefit, Stila, Deborah Lippmann, etcetera, who have already partnered with the company. The products include perfumes, skincare items, organic products and other makeup and cosmetics too.
The primary services of the company include allowing customers to try out various grooming and cosmetic products, with the help of its subscription services. The company offers a personalised way to sampling, learning and shopping about the best brands and their products as well. The company also helps the customer to get the most out their products, by providing them educational content.
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