Jeffrey L. Harmening
CEO, Chairman of the Board
Richard C. Allendorf
Senior Vice President, General Counsel and Secretary
Group President, Pet Operating Segment
John R. Church
Executive Vice President, Chief Supply Chain Officer and Global Business Solutions
Peter C. Erickson
Executive Vice President, Innovation, Technology and Quality
Senior Vice President; Group President, Asia & Latin America
Donal L. Mulligan
Executive Vice President; Chief Financial Officer
Jonathon J. Nudi
Senior Vice President; Group President, North America Retail
Shawn P. O'Grady
Group President, Convenience & Foodservice; Senior Vice President, Global Revenue Development
Senior Vice President, Global Chief Marketing Officer
Betty Crocker is a recipe development website. It offers modern cooking instructions. They have also published cook books. The headquarters of the organisation is located in Minnesota. There are over 300 employees working with the company. The annual revenue of the company is estimated to be 41 million US dollars. The name Betty rocker is actually a character
The journey of Betty Crocker began in 1921. The Washburn Crosby company that wanted to promote its flour product, launched a puzzle in the name of Betty Crocker. Later the image became popular and there were even questions and doubts about cooking. This led to the idea of cook books and recipes. Today the Betty Crocker rights are with General Mills. The character is fictional and her face has been changing with ages.
The company through its websites lists variety of recipes. Apart from this, it also sells baking mixes, kitchen associates, frostings, dessert decorators, cookie mixes, etc.
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