Thomas J. Baldwin
Cristina L. Mendoza
Benihana is a restaurant offering Japanese cuisine. The headquarters of the company is located in Aventura, Florida. It was founded by Rocky Aoki in 1964. There are around 5,000 employees working with Benihana. The annual turn over of the company is estimated to be 10 million US Dollars.
The first branch of the company was opened in the New York city. Aoki, the founder was an ice cream truck driver. He followed his footsteps of his parents who owned a coffee shop in Tokyo. The shop was not a big hit for a year. Later it hit a rave review from one of the leading newspapers in New York. Following this Muhammad Ali and the Beatles visited the shop. This gave a great kick start to the business. Since then his business grew exponentially.
In 1995, it acquired 17 restaurants. The tiki mugs of the restaurant is quite famous.
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