Nicholas P.M. Coe
Chief Executive Officer and President
Chief Operating Officer
Leslie H. Wexner
Chairman of Limited Brands and Chief Executive Officer of Limited Brands
President of Brand Development
Bath and Body works is a retailer selling body care, hand soaps, fragrance products. It is operated under L Brands and Victoria’s Secret. The headquarters of the company is located in Columbus. The annual revenue of the company is estimated to be 2. 285 billion US Dollars.
It was founded in 1990. The first store of the company was opened in Cambridge. The second most popular of brand name of the company Bath and body works at home was launched in 1997. The company began to boom in 2000s through its television ads. In 2008 it extended its market to Canada. There were 8 stores in Canada by 2010.
Apart from body care products it also sells fragrance candles, home fragrances, etc. Today the collections of the company are world famous. Some of the most popular collections are Signature collection, Coco shea, retired fragrance, travel – sized body care, etc. The Aromatherapy collection of the company includes body creams, body lotions, massage mists, etc.
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